Social media company Snap Inc.
has enlisted personalities including Jack Harlow, Kaia Gerber and Hoyeon to front its launch campaign for SPECS, a wearable computer built into see-through augmented reality glasses, with images shot by American photographer Steven Meisel. A spokesperson for the company commented 'We are so grateful for the opportunity to work with such talented visionaries and creatives to bring SPECS to life. The intersection of art and technology is so inspiring... We can't wait to share the new lens experiences we've built together later this autumn'.